Harley-Davidson is noticing that women are the fastest-growing segment of motorcycle riders today. About 12% of Harley-Davidson motorcycle owners are female, nearly triple the number from 20 years ago. To attract these potential riders, Harley-Davidson started “garage parties” – dealer events for women only.
At garage parties, women can learn about motorcycle gear and clothing, the different styles of motorcycles and personal customization, and they even get a virtual test drive. Ladies climb aboard a running motorcycle that’s strapped down to a machine so they can get a real taste of what it’s like to hit the road. Demonstrations on how women can pick up a tipped cycle is another draw to the event.
Not only do guests get to tour the motorcycles, but they also visit the service department. Service reps answer questions about oil changes, air filters and all of the necessary elements to keep the baby on the road.
These garage parties seem like a great way to jump on a motorcycle. The free snacks don’t seem too bad either.